This site logs the experiences of one parent and my quest to reclaim my daughter's imagination after it was hijacked by Disney Princesses.
I began this blog in April 2010. It was meant to be a 90 day run at recovery. From Disney Princesses.
It's been over 4 years since I first googled "Why the hale are Disney Princesses everywhere?" I found a lot of advertisements for Disney World. And a definition of hale (strong and healthy).
I started writing here and found all sorts of people were asking the same question. Minus hale.
My kid is over the Disney Princesses, but I am into all the stuff I've learned while taking notes and exploring. Now I post whatever catches my mind about: marketing to children, girls, and occasionally squirrels.