Here he's called a media manipulator, daddy of 21st century advertising for some of the famed work he's done in reinventing companies through advertising.
But in an interview with author Susan Linn, Alex is not talking about the Burger King Meat'normous sandwich, or Chicken Fries, or that meat-scented cologne, Flame.
"You can't help but deceive a child if you advertise to them because of where they are in terms of their brain growth.... A child cannot understand that someone is trying to sell them something."
"They can't understand persuasive intent. They don't understand the fundamental basis of advertising. And that's why advertising to them is inherently deceptive."
What about deceiving men, and the people who love them, with this one:
"a scent of seduction, with a hint of flame-broiled meat."
It's always good to see a creative person choosing to use their power for good instead of smelly, so once he's found his soul it would be so cool if he could revolutionize the company of, say, Broccoli.
And I think the Kidney Bean could use an image make-over, plus accompanying body spray.