Tuesday, November 9, 2010
Fries with that?
"The fast food industry has stepped up their marketing efforts," Harris says.
Harris and her colleagues analyzed ads aired by 12 chains, including Burger King, Taco Bell, KFC and McDonald's. She found that preschoolers are seeing 21 percent more ads for fast food, and older children are seeing 34 percent more — compared with 2003.
"The numbers are pretty amazing," Harris says.
Re-posted from npr.org. For full story, go here.
For some inspiration, though, take a glance at Christina Le Beau's blog, where she recently wrote about banning McEducation.
Today I'm struggling with a little bit of despair. I don't let myself wallow here too long, but this morning I heard three similar pieces of news on the radio.
And yesterday I took Miss C to the park to play. There were 7 other little kids, and 5 of them were not overweight, they were obese. And they were under the age of 8. They were winded after trying to play tag, after trying to climb a slide, and all their little spirits wanted to do was play, but their bodies were not able to sustain it.
One by one, each little one ended up sitting on a bench, swinging their legs and kicking at the ground.
My heart ached.
I see all these tangent efforts because the root of the issue has not been addressed.
I see parents all over trying to find the best way to talk to kids and educate kids in the midst of this nuttiness. And there are organizations that serve as watchdogs, monitoring when companies have something really egregious that is being sold to kids.
We can ban selling cigarettes to kids and we can make laws about child seats, and bicycle helmets.
And we can see this incredible evidence mounting, and multiplying, that advertising to kids is really, truly, making them sick in their bodies and sick in their minds.
But still no policy to protect them.