“I want a hamburger” becomes “I want a Happy Meal.” “Can I get a new doll?” becomes “I need the Twilight Barbie.” Don’t look now, but preschoolers know their labels. Even 3-year-olds recognize kid-brand logos and products, according to recent research."Has your kid recited a commercial to you yet? In order to get you to buy IT?
This super brief article from Working Mother explains how we can grow a consumer savvy kid amidst targeted advertising.