“I want a hamburger” becomes “I want a Happy Meal.” “Can I get a new doll?” becomes “I need the Twilight Barbie.” Don’t look now, but preschoolers know their labels. Even 3-year-olds recognize kid-brand logos and products, according to recent research."Has your kid recited a commercial to you yet? In order to get you to buy IT?
This super brief article from Working Mother explains how we can grow a consumer savvy kid amidst targeted advertising.
We're lucky in the UK - there are two BBC children's channels (one for toddlers, one for older kids), so with those plus DVDs my son has barely gone near an advert yet. Fingers crossed it continues…
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