Tuesday, February 8, 2011

Disney Looking Into the Cradle for Customers

The chief executive of Disney is super psyched about an extra vulnerable market: newborns!
And the women who've just expelled them from their body!
"If ever there was an opportunity for a trusted brand to enter a market and provide a better product and experience, it’s this," said Robert Iger, chief executive of Disney. "I’m extremely excited about it."
Coming soon to a maternity ward near you:
 Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie.
The article is just rich, including mention of the problem that kids don't really get exposed to Disney until preschool, and also, a shout out to those few parents who object to stealth marketing.
Because the ideal consumer is one who believes there is no choice.

One mother commented,
"It surprised me that Disney was in there promoting something right as the baby was born, but we figured as new parents we weren’t in a position to turn free things down."
I know, I know: this is the system within which we live.
Still, I can't help but idealize: what if, rather than visiting brand new mothers with ever more Disney Products, they instead came by with a warm water wash for your ripped vagina?

Or,  some of those bulky pillow-pads to absorb all the blood?

At least a card that said, "Well done, uterus.  We're so glad to have another customer coming our way.  Keep up the good work!"


  1. One thing I never understood was Disney changing bags for babies. It's your bag, for goodness' sake! You carry it! You're an adult!

  2. Dang, that's ridiculous. I love me some Disney World, some Disney movies, and yes, I and my kid have some Mickey Mouse T-shirts. And yes, we leave tomorrow for Disney World. But that's just nuts.

    Since when is Disney a trusted name for anything other than expensive simulacra?

    Another bonus to planned homebirth- no one trys to give you free stuff you don't want anyway.