If you live in China, you need not worry that your child will have to learn a second language the hard way.
Have no fear, Tinkerbell is here.
Here's the website for Disney English, and the pictures sure do look pretty.
"We never saw this as an effort to teach the Disney brand and Disney characters," says Andy Mooney, chairman of Disney Consumer Products Worldwide. "We set out to teach Chinese kids English."
You don't throw in the towel in a market with 1.3 billion potential customers."
It is estimated that China's foreign-language business is worth $2.1 billion annually and more than 300 million Chinese are studying English.