Disney Princesses Get Earthy

I was running through mecca two days ago to grab some of C's favorite cereal, the kind that if we don't have to start the day, we might as well just throw in the towel and go back to bed because the wailing and gnashing that ensue....it's like me when we're out of coffee.

With the box of delicious tucked under my arm, I felt powerful and fast and did a turbo run down a side aisle, one lined with books and magazines and more books, and then I was not moving anymore because there were all these books!  And I needed to look at them and read the back covers.
I think this might be called Grocery Store ADD.  And I certainly have it.

After I'd thoroughly familiarized myself with the girl who kicked nests and had tattoos and played with fire, I remembered that this was supposed to be a quick trip.  A two-minute run to get one thing.  I was in a hurry, I reminded myself.  But the children's books were right next to me and when I glanced at those, I was made aware of the next holiday approaching.  Valentine's Day!  Because each book had some sort of heart or pink and red or chocolate theme tied in.

The rack:

There was the typical fare:

Wherein Cinderella, on her first anniversary with the prince, is given a sapphire ring

but then she loses it (and much trembling and weeping ensues)

but then she finds it!  and the prince gives her diamond earrings too, and then they have a massive ball:

But what caught my attention, on the other side of the rack, was this one:

Wherein the princesses are all planting trees and picking up litter and conserving water and saving electricity and tending to animals and eating from their gardens and making their own clothes.
And it's printed on recycled paper.  

They're practically composting and eating their own placentas!

What's up Disney, this is tripping me out.