"I'm very sympathetic to parents under pressure of pester power but I think they are the ones who need to draw the line. The kids clearly aren't able to!"
And, this is a common statement which I agree with, with a BUT.
At the end of many discussions regarding sexualized and violent behavior seen in kids, and the rapid decline of the health of the American child (from increase in obesity to increase in mental health disorders), it's typically wrapped up like this, "Well, the parents have a responsibility to protect their child, and to shape their child. And now, let's cut to a commercial."
For those of you who were able to view all of the film Consuming Kids, the final segment deals specifically with parental responsibility and what it means. You can watch the last couple minutes here.
In the wrap up, Susan Linn, Director of Campaign for a Commercial Free-Childhood, says, "We have a $15 billion dollar industry that is working day and night to undermine parental authority."
Enola Aird, of The Motherhood Project, makes this analogy, "It's akin to an owner of a large fleet of trucks announcing that our fleet of trucks, from now on, is going to be barreling down the road, especially where children are, at 150 miles per hour. Parents, watch out, it's your job to take care that your children don't get hurt."
Two things are needed:
1. parental responsibility.
2. help for us responsible parents.
And heck, even help for the irresponsible parents.
Because all them kids gonna be mixed together in the classroom soon enough, so let's all just help each other out, shall we? I won't tsk tsk your terrible and irresponsible parenting if you don't mock the fact that my daughter often strips down to her underwear the moment we get home. Because it just feels better, hanging out in your underwear.
We have now seen what it looks like when there are no rules whatsoever regarding marketing to children.
It is UG-ly.
Since companies don't have a code of ethics, intervention is needed.
I want to work on both fronts.
I want to be more responsible as a parent.
And, for Pete's sake, I want to not step into a tsunami of shite each time I leave my house with my child. It is wearying to the bone.